Retail distribution made simple

The millions of small and informal retailers that people rely on every day, have traditionally been forgotten by tech, leaving them open to eyewatering distribution costs. TradeDepot’s dedicated B2B marketplace is changing that. Connecting over 100,000 small shops, kiosks and retailers with the wholesalers of major consumer brand such as Nestlé, Unilever and Danone, retailers are able to scan prices and take advantage of discounts in real time. Orders are routed to nearby depots and a fleet of drivers ensures timely delivery to keep shelves packed with the food, beverages and personal care products customers want.

Recently TradeDepot has begun to roll out digital wallets and financial services including a Buy Now Pay Later facility, which is embedded in its ShopTopUp platform where retailers can access a credit line. TradeDepot is steadily growing its footprint in Nigeria in a bid to capture more of the 5 million SMEs that lie in its target market. It also has operations in Ghana and South Africa.

Onyekachi Izukanne

“Merchants are able to double or triple what they normally buy just because of credit line access. We think that these embedded financial services will be a key part of the narrative: Supply chain on the one hand, and everything related to financial services to make these businesses work on the other.”

Brian Odhiambo
Novastar West Africa Director

“Small and informal retailers are at the heart of FMCG and food delivery at the last mile in Africa. TradeDepot empowers these retailers by providing them a wide range of SKUs, 24hr delivery and much-needed working capital financing, which unlocks last mile access for millions of households in Africa.”


TradeDepot raises $110m Series B led by IFC with participation by Novastar

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