Formalizing the continent’s transport sector
When Adetayo Bamiduro and Chinedu Azodoh set up MAX in 2015 they were seeking to aggregate, structure and formalize the fragmented informal mobility market across Africa. Part of that was about providing drivers with affordable vehicle financing. The trouble was in those early days – the drivers didn’t like the bikes; they couldn’t stand up to the range required and their suspension was wrecked by heavy loads and the quality of the roads. The manufacturers refused to make the changes so, MAX started manufacturing its own. And it turned out the most efficient bikes to make were electric.
Since then, MAX has become the largest vehicle subscription platform for low-to-zero emission vehicles in Africa, meanwhile its drivers continue to benefit from not just access to high-quality vehicles, but training, and support services including emergency response, insurance and healthcare.
During 2022, MAX plans to expand further into Nigeria and out into Ghana, Rwanda and Egypt.
“With advanced research and development, we have designed bespoke electric vehicles that are waterproof with increased speed, range, comfort, durability and with battery swap technology designed for Nigeria and the Africa terrain.”
average annual driver revenue
Novastar West Africa Director
“Novastar was an early supporter of MAX and we've been impressed by the tremendous growth the business has achieved in the last few years. The team at MAX has built great solutions for mobility and we can't wait to scale these into new markets in Africa and the rest of the world.”
Novastar leads MAX's $7m Series A with participation by Yamaha
Novastar participates in $31m Series B round led by Global Ventures and Lightrock