Born and raised in Kenya, Asha’s career has focused on entrepreneurship and entrepreneurial ventures in Africa. She brings her experience co-founding and running her own companies and implementing and executing strategies for startups, SMEs and entrepreneurial support providers to the investment team at Novastar.
Prior to joining Novastar, she led East Africa’s regional expansion at Sinapis Group, a global accelerator supporting SMEs.
Asha was responsible for expanding Sinapis’ foot print in the country and regionally across Africa. She performed scoping analysis on new markets and regions, building and implementing SInapis first sustainable, scalable case model.
During her time at Sinapis Asha also launched Nexus Cowork, a coworking space in Nairobi with over 70 members.
In 2018 she was selected as a Fellow to participate in Facebook’s Community Leadership Program as a result of her work developing #womenworkke. WomenWork is a community of women supporting one another around the particular challenges that face women in the workplace in Kenya.